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White Elephant was thrilled to create the video series for the opening of the Spartanburg Children’s Museum — a collaborative effort with the Spartanburg Basics project.

As a parent or caregiver, we know that your desire is to love and support the children in your life.  Today we are excited to introduce the Spartanburg Basics as a way to help you continue to provide this love and support. 


The Basics are five evidence-based parenting and caregiving principles that help you to realize all of the good things that you are doing in this role, and how to do it more.  The Basics encompass much of what experts find is important for children from birth to age three, and the abundance of opportunities there are every day to help young children learn and develop.  In combination, the five Basics principles provide the building blocks and skills children need to be successful in school and beyond.  And the best part?  Doing this doesn’t require any special toys or equipment, instead, it’s about using those everyday moments and experiences to help your child grow.

We know that 80% of a child’s brain development occurs before they turn 3 and that using these principles with the young children in your life can help accelerate that development.  We hope that you’ll visit the Spartanburg Basics website to view short videos sharing an overview of the Spartanburg Basics and a feature on Read and Discuss Stories, one of the Basics principals featuring Superintendent Booker.  We encourage you to also share these resources with other parents and caregivers you know.

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